Artistically designed elephants at the airport
The Elephant Parade is an open-air installation that combines art and species conservation. In recent years it has visited over 40 destinations worldwide. The colourful herd of elephants will stay at Zurich Airport until 1 April 2024. It will then move on to the streets of Lugano and Ascona before stopping off at the Olma trade fair in St. Gallen in the autumn. The Swiss edition of the Elephant Parade 2024 is hosted by the agency Events in Motion by CK, managed by Claudia Knie and Carolina Caroli,
who are drawing attention to the plight of endangered Asian elephants with the colourful installation. Over the past 100 years, the habitat of Asian elephants has shrunk significantly, and their population has fallen by 90%. There are only just under 35,000 elephants alive. With the proceeds from the installation and sales, the initiators support projects that serve to protect Asian elephants and their habitat.
A heart for elephants
Artists from around the world are involved in the Elephant Parade and, with their artworks, are committed to protecting Asian elephants. For the Swiss edition 2024 the company, Claudia K. GmbH, has recruited a large number of celebrities and artists who have enthusiastically created wonderfully colourful, original elephants.
The designers include Phil Collins, Paul Roberts, Paul Smith, Nicola Smith and neo-pop artist Romero Britto as well as promising artists from throughout Switzerland. The result is a colourful installation with amusing, thoughtful, vain, shy and magnificent elephants which convey messages that touch people’s hearts.