Founded in Zurich, GNL creates premium everyday footwear designed for the "Human Pace." Powered by patented Swiss sole technology, our shoes cushion impact and provide a stable push-off, turning your 10,000 daily steps into a regenerative wellness ritual. Step into timeless aesthetics and join a global community where walking unites scientific precision, effortless style, and mindful everyday movement. Walk the Walk.

Since 1862, Mammut has strived to create unique experiences for mountain enthusiasts around the world. Evolving from a humble rope manufacturer to a leading global brand, Mammut is dedicated to creating equipment that enables all individuals to push their limits in the outdoors.
A lot has changed in 160 years, but their commitment to safety and innovation with durable products that merge functionality and performance is unwavering. Mammut: always there since 1862.

daily 08:00 – 12:00  | 14:00 – 18:00 

Whether with the Grand Train Tour by rail or the Grand Tour of Switzerland by road, Switzerland shows itself from its most beautiful side on a round trip. Experience the diversity of the country with the fascinating VR experience, capture a picture at the photo spot and discover the Swiss-inspired merchandise available to buy at our popup store.

daily 08:00 – 12:00  | 14:00 – 18:00 

Since 1853, Tissot has combined tradition and innovation in Le Locle to create exceptional watches that tell the story of l life full of experiences. As the official timekeeper in basketball, cycling, ice hockey, and motorsports, Tissot celebrates every moment of success.

daily 07:00 – 20:00

Experience the magic of Switzerland through the traditional Alphorn and yodelling performances. Let the rich, haunting sound of the Alphorn and the joyful, vibrant yodelling transport you to the heart of the Alps. A truly unforgettable celebration of Swiss heritage!

Wednesday – Sunday 09:00 – 12:00  | 15:00 – 18:00

Since 1938, Trauffer Switzerland has been lovingly crafting wooden toys and souvenirs in their home village in the beautiful Bernese Oberland. It takes 24 individual steps for, for example, the iconic wooden cow with red spots to proudly take its place on the shelf.