Alpessence captures the essence of the Swiss Alps in a unique cosmetic line. Inspired by the art of Carmela Inauen and rooted in alpine tradition, alpessence combines natural ingredients such as nourishing goat’s milk and protective apple stem cells with cutting-edge research. Every product is developed and crafted in Switzerland – skincare that unites efficacy, culture, and nature in a truly distinctive way.

daily 09:00 – 13:00 | 14:00 – 19:00

AYMA Clothing is Switzerland’s only hosiery brand and the pioneer of the world’s first tights featuring an integrated sock part and advanced odor control. Combining exceptional comfort through innovative design with a commitment to sustainability across the entire value chain, AYMA places high quality and sustainable materials at the core of its philosophy.

daily 08:00 – 12:00  | 14:00 – 18:00 

Since 1862, Mammut has strived to create unique experiences for mountain enthusiasts around the world. Evolving from a humble rope manufacturer to a leading global brand, Mammut is dedicated to creating equipment that enables all individuals to push their limits in the outdoors.
A lot has changed in 160 years, but their commitment to safety and innovation with durable products that merge functionality and performance is unwavering. Mammut: always there since 1862.

daily 08:00 – 12:00  | 14:00 – 18:00 

Whether with the Grand Train Tour by rail or the Grand Tour of Switzerland by road, Switzerland shows itself from its most beautiful side on a round trip. Experience the diversity of the country with the fascinating VR experience and take home your own souvenir photo from the Grand Tour photo spot.

daily 08:00 – 12:00  | 14:00 – 18:00 

Since 1853, Tissot has combined tradition and innovation in Le Locle to create exceptional watches that tell the story of l life full of experiences. As the official timekeeper in basketball, cycling, ice hockey, and motorsports, Tissot celebrates every moment of success.

daily 07:00 – 20:00

Experience the magic of Switzerland through the traditional Alphorn and yodelling performances. Let the rich, haunting sound of the Alphorn and the joyful, vibrant yodelling transport you to the heart of the Alps. A truly unforgettable celebration of Swiss heritage!

Wednesday – Sunday 09:00 – 12:00  | 15:00 – 18:00

Since 1938, Trauffer Switzerland has been lovingly crafting wooden toys and souvenirs in their home village in the beautiful Bernese Oberland. It takes 24 individual steps for, for example, the iconic wooden cow with red spots to proudly take its place on the shelf. 

As the manufacturer of the original Swiss Army Knife, Victorinox has been producing carefully crafted products for over 140 years. With a focus on quality, functionality, innovation, and iconic design, today's range includes premium pocket knives, kitchen knives, watches, and luggage.

daily 08:00 - 12:00 | 14:00 - 18:00