Flughafen Zürich AG partners with TBô to co-create a sustainable travel collection
The community-led menswear brand TBô is opening a three-month concept store at the Circle at Zurich Airport starting in June. In a collaboration with Flughafen Zürich AG, visitors can discover the TBô collection in-store and design a four-piece travel collection. The final collection will be produced in a limited edition that can be pre-ordered in-store or on the TBô webshop.
When travelling, people are looking for particularly comfortable clothing. To combine comfort, functionality and sustainability, the menswear brand TBô and Flughafen Zürich AG have come up with an innovative concept: In TBô's three-month concept store at the Circle, visitors can design a limited four-piece collection.
Co-creation for the perfect travel outfit
At TBô, the community decides. The concept store will display a first basic version of the collection. Anyone interested can discover it onsite, try it on and make suggestions for further amendments. The visitors can not only suggest modifications but can also vote on other customers’ suggestions. They are completely free to do so, as almost everything can be adapted. At the end of this process, the most popular adjustments will be applied and the final version will be produced. Beno Feuz, Senior Manager Retail Circle: “Zurich Airport connects people and places and in doing so creates positive experiences. True to this purpose, we are looking forward to have visitors join us at the Circle to help develop the perfect clothing for travel.” The tweaked collection, created by the airport and TBô community, will be available for pre-order at the concept store as well as online via the TBô webshop.
More than just shopping
The concept store will also display numerous other items from the current TBô collection. Moreover, TBô wishes its store to be more than just a place to shop: "Numerous activities and events as welll as roundtable discussions on sustainability and travel, make the concept store an experience that exceeds conventional shopping", says Matthew Soroka, Director Community Marketing at TBô.
TBô's concept store will be open daily from 1 June to 31 August, 2022, from 10am to 7pm at the Circle 19.